Description
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.
This content will get you started on the road to creating a perfect brand.
Learning Outcomes:
- Define what a brand is (particularly a strong brand) and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, the features of those products, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results
Accreditation and Exam
This course comes complete with a multiple-choice exam and a nationally recognised CPD Certificate.
Multiple Choice Assessment
- Once you have completed the learning you will participate in a multiple-choice assessment, A pass mark of 75% is required.
- The online test is marked automatically, receiving an instant grade.
- Pass guarantee.
Nationally Recognised Certification
- All our courses are accredited by the CPD Certification Service as conforming to universally accepted Continuous Professional Development (CPD) guidelines.
- Once you have completed your assessment you will be awarded a free accredited certificate in PDF format.
What Are The Benefits of CPD
- Gain new skills!
- Improve employment opportunities!
- Up to date with your job requirements
- Enhance your CV!
Course Features
Course Format
User-friendly, interactive online training with downloadable documentation. You can access your course from any desktop, laptop, tablet, or mobile device.
Course Duration
Course take between 1 and 3 hours to complete, You will be given 12 months access to the training.
Support
Our dedicated customer service means we are with you every step of the way. Throughout the course, you will enjoy unlimited support.
Assessment
At the end of the course, there is an online multiple-choice assessment, with instant grading.
Languages
All our courses are available in 100, s of languages.
XO Student Card
All students enrolled on this course are entitled to apply for an XO student discount card.
Who is this course for
Workers in all workplaces and industries are required to take training to ensure that they keep themselves, and those they work with, safe and compliant.
This course is designed for workers of all abilities and in all environments, including those who work in Healthcare, Social Care, Food Hygiene, Health & Safety and Human Resources. It covers the common aspects that are present in all of these environments.
